Hi City of Saginaw!
Here’s an Overneath portfolio catered for your Heart and Hope project.
Additionally at the bottom are the two videos we referenced in our proposal from Kalamazoo and Detroit.
CLIENT: WESTERN MICHIGAN UNIVERSITY
PROJECT: “Student Mentor Letters”
VIDEO TYPE: Brand Commercial Campaign (Broadcast)
PRODUCTION: 2.5 Days per video, 5 Locations. 6-Person Crew
DELIVERABLES: Six Commercials
AGENCY: Production in Kzoo, New York, & D.C
PROJECT: “Global Recruitment Video”
VIDEO TYPE: Branded Story Video
PRODUCTION: Multiple shoots in USA, Mexico, United Kingdom, and India
NOTES: Used as primary recruitment video for Kellogg globally.
CLIENT: KALAMAZOO WINGS
PROJECT: “It Starts Here”
VIDEO TYPE: Brand Commercial
PRODUCTION: 1 Day, 3-Person Crew
DELIVERABLES: 30 Sec Spot + 15 Sec Cut-Downs
NOTES: Text animation done in-house.
CLIENT: DENOOYER CHEVROLET
PROJECT: “We Are”
VIDEO TYPE: Brand Commercial (Broadcast)
PRODUCTION: 2 Days, 5 Locations. 5-Person Crew
DELIVERABLES: One Commercial with Four Versions
AGENCY: Lambrix Design
CLIENT: CAREMERGE / AMAZON
PROJECT: “CareMerge Voice” Friendship Village Testimonial
VIDEO TYPE: Informational Testimonial
PRODUCTION: 1.5 Days, 5-Person Crew
DELIVERABLES: One Long Video + 5 Cut-Downs
FEELING: “IMPORTED FROM DETROIT” CHRYSLER
NOTES: Created a Super Bowl ad, this became a commercial series celebrating all things that come from Detroit. It emphasized the local people and places, even if those across the nation did not recognize them. They used music from a famous Detroit artist and emphasized that their product was also a home-grown Detroit element. We want our Saginaw story to inspire and move people in a similar way towards the City of Saginaw.
LOOK AND STYLE: KALAMAZOO DOWNTOWN
NOTES: A great video from Downtown Kalamazoo Partnership. We like the tone and style for the first part of our Saginaw story; a little heavier, talking about the hardships, with authentic, real voice-over testimonials. But then go a more positive, uplifting route for the second half, much brighter and saturated than the Kalamazoo video. We’d like to present the city more hopeful and colorful – similar to the color of our WMU student mentor videos.
Using cinematic looks, lighting, and camera movements, along with quickly-paced edits synced to modern music will demonstrate to prospective students that the Haworth College of Business is forward-thinking and on the cutting-edge.
Crafted in Kalamazoo for clients around the country.
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