COMMERCIALS

High-end spots shot with imaginative concepts
and top-of-the-line camera packages

SEE OUR SPOTS

AN AGENCY’S DREAM

We have experienced in-house directors who have managed projects all over the globe. But we can do it all. Our full-service video production team can tackle a variety commercial styles. And we’re happy to be hired solely as your director, as a full-service production house, or just post-production: editing, VFX clean-up, and color grading. 

IOWA STATE UNIVERSITY

Campaign: Innovation Taking Shape
Agency: ZLR Ignition
Director: Drew Raklovits
DP: Reid Petro
Style: Blended 3D & Live Action

WESTERN MICHIGAN UNIVERSITY

Campaign: Ready-Made | Barkbox
Agency: Daniel Brian Advertising
Set Director: Drew Raklovits
DP: Chad Terpstra
Style: Docu-Style Stories

CAR-CARE IS SELF-CARE

Directors: Drew Raklovits
& Gabriel Walker
DP: Reid Petro
Style: Visual Comedy Satire

PEDAL BIKE SHOP

Campaign: We All Ride
Director: Drew Raklovits
DP: Reid Petro
Style: Sports Action

AIYAM MAKEUP

Campaign: They Say
Director: Emma France
DP: Nick Turske
Style: Beauty + Fashion Ad

WESTERN MICHIGAN UNIVERSITY

Campaign: Student Mentor Stories | Tirrea
Director: Drew Raklovits
DP: Brian Strombeck
Style: Voice-Over Docu-Style

SPARROWS COFFEE

Campaign: Keep the Inspiration Pouring
Director: Emma France
DP: Mimi Anagli
Style: Narrative Promo

MEET OUR DIRECTORS

DREW RAKLOVITS
SPECIALTY

Drew is an accomplished video director with a passion for directing visual and satire comedy spots. He also specializes in creating compelling, fast-paced edits with creative transitions, seamlessly blending scenes together.

EXPERIENCE

With a career spanning 13 years, Drew has established himself as one of the most accomplished commercial directors in Southwest Michigan.

His projects include Kellogg’s worldwide recruitment campaign shot in the USA, Mexico, UK, and India, as well as high-end product launches for Steelcase and Stryker. Drew has also tackled large-scale broadcast campaigns, including six spots for Western Michigan University filmed in Michigan, New York City, and Washington DC.

DIRECTED FOR

Kellogg’s, Steelcase, Stryker, Amway, Western Michigan University, Iowa State University, Washington Army National Guard

EMMA FRANCE
SPECIALTY

Emma’s strength is her passion for bringing out authentic performances. Through her empathetic approach, she creates a comfortable and supportive environment on set, enabling actors and models to deliver their best performances.

EXPERIENCE

Emma is a highly talented commercial video director. With an extensive background as a producer, Emma brings a unique perspective to her directorial approach. ensuring every project is meticulously planned and executed flawlessly. She understands that careful pre-production is crucial to achieving the desired vision and ensuring a smooth production. Her attention to detail and careful planning ensure that every aspect of the shoot is thoughtfully considered.

DIRECTED FOR

Kellogg’s, Bronson Healthcare, Sparrows Coffee, Aiyam Makeup, Kalamazoo Humane Society, Knight Watch

 

CRAFTING COMMERCIALS SINCE 2010

With 14 years in commercial video production, we’ve created numerous campaigns for durations from 6 to 60 seconds. We develop storyboards and treatments for review, along with client-ready animatics and pre-visualizations. We also capture alternate takes and inserts, adding flexibility for final edits to perfectly meet client expectations.

VIDEO PRODUCTION

Commercials, Brand Films, Product Films, Testimonials, Recruiting Videos, Live Streaming

ANIMATION

2D & 3D Animation, Explainers, Logo Animations, 3D Product Texturing & Lighting

WE’D MAKE A GREAT TEAM

Let’s create something beautiful together.

CONTACT

hello@overneath.com
269.370.0598

4000 Portage St.
Kalamazoo, MI

Crafted in Kalamazoo for clients around the country.

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