CREATIVE COLLABORATION
Our in-house directors have managed projects worldwide, bringing imagination and expertise to every frame. From concepts to scripting, project management to production, editing to finishing – we can handle it all. But hey, we’re flexible! Whether you only need us as your visionary directors, dedicated production team, or post-production house handling editing, VFX cleanup, and color grading, Overneath Creative is here to bring your vision to life.
WASHINGTON ARMY NATIONAL GUARD
Campaign: “Live Here. Serve Here.”
Agency: Overneath Creative
Director: Drew Raklovits
IOWA STATE UNIVERSITY
Campaign: Innovation Taking Shape
Agency: ZLR Ignition
Director: Drew Raklovits
WESTERN MICHIGAN UNIVERSITY
Campaign: Ready-Made | Barkbox
Agency: Daniel Brian Advertising
Set Director: Drew Raklovits
CAR-CARE IS SELF-CARE
Brand: Jiffy Lube
Agency: Overneath Creative
Directors: Drew Raklovits & Gabriel Walker
PEDAL BIKE SHOP
Campaign: We All Ride
Agency: Overneath Creative
Director: Drew Raklovits
AIYAM MAKEUP
Campaign: They Say
Agency: Overneath Creative
Director: Emma France
WESTERN MICHIGAN UNIVERSITY
Campaign: Student Mentor Stories
Agency: Overneath Creative
Director: Drew Raklovits
MEET OUR DIRECTORS
DREW RAKLOVITS
SPECIALTY
Drew is an accomplished video director with a passion for directing visual and satire comedy spots. He also specializes in creating compelling, fast-paced edits with creative transitions, seamlessly blending scenes together.
EXPERIENCE
With a career spanning 13 years, Drew has established himself as one of the most accomplished commercial directors in Southwest Michigan.
His projects include Kellogg’s worldwide recruitment campaign shot in the USA, Mexico, UK, and India, as well as high-end product launches for Steelcase and Stryker. Drew has also tackled large-scale broadcast campaigns, including six spots for Western Michigan University filmed in Michigan, New York City, and Washington DC.
DIRECTED FOR
Kellogg’s, Steelcase, Stryker, Amway, Western Michigan University, Iowa State University, Washington Army National Guard
EMMA FRANCE
SPECIALTY
Emma’s strength is her passion for bringing out authentic performances. Through her empathetic approach, she creates a comfortable and supportive environment on set, enabling actors and models to deliver their best performances.
EXPERIENCE
Emma is a highly talented commercial video director. With an extensive background as a producer, Emma brings a unique perspective to her directorial approach. ensuring every project is meticulously planned and executed flawlessly. She understands that careful pre-production is crucial to achieving the desired vision and ensuring a smooth production. Her attention to detail and careful planning ensure that every aspect of the shoot is thoughtfully considered.
DIRECTED FOR
Kellogg’s, Bronson Healthcare, Sparrows Coffee, Aiyam Makeup, Kalamazoo Humane Society, Knight Watch
OUR 14 YEARS OF EXPERIENCE INCLUDES
Creating campaigns with 60, 30, 15, and 6-second commercials
Working with large budgets and complex shooting schedules
Creating client-ready animatics/pre-visualizations for approval
Developing detailed storyboards and treatments for client review
Providing value by capturing alternate takes, lines, and inserts
CRAFTED IN KALAMAZOO
for clients around the country.
WE PARNTER WITH
Creative Agencies
Marketing Teams
Business Owners
Social Media Managers
FEATURED WORK
Get in touch!
WE’D MAKE A GREAT TEAM
Let’s create something beautiful together.
Say Hello.
Crafted in Kalamazoo for clients around the country.
Overneath Creative | Copyright 2024