COMMERCIAL VIDEO PRODUCTION

High-end spots shot with imaginative concepts and
top-of-the-line camera packages

SEE OUR SPOTS

AN AGENCY’S BEST FRIEND

With experienced in-house directors, our production team has the ability to tackle a variety of styles in commercial video production. We are happy to serve as a production house, breathing life into your storyboards, but also as creative collaborators, helping to craft and refine concepts.

MEET OUR DIRECTORS

DREW RAKLOVITS

SPECIALTY

Drew is an accomplished video director with a passion for directing visual and satire comedy spots. He also specializes in creating compelling, fast-paced edits with creative transitions, seamlessly blending scenes together.

EXPERIENCE

With a career spanning 13 years, Drew has established himself as one of the most accomplished commercial directors in Southwest Michigan.

His projects include Kellogg’s worldwide recruitment campaign shot in the USA, Mexico, UK, and India, as well as high-end product launches for Steelcase and Stryker. Drew has also tackled large-scale broadcast campaigns, including six spots for Western Michigan University filmed in Michigan, New York City, and Washington DC.

DIRECTED FOR

Kellogg’s, Steelcase, Stryker, Amway, Western Michigan University, Iowa State University, Washington Army National Guard

EMMA FRANCE

SPECIALTY

Emma’s strength is her passion for bringing out authentic performances. Through her empathetic approach, she creates a comfortable and supportive environment on set, enabling actors and models to deliver their best performances.

EXPERIENCE

Emma is a highly talented commercial video director. With an extensive background as a producer, Emma brings a unique perspective to her directorial approach. ensuring every project is meticulously planned and executed flawlessly. She understands that careful pre-production is crucial to achieving the desired vision and ensuring a smooth production. Her attention to detail and careful planning ensure that every aspect of the shoot is thoughtfully considered.

DIRECTED FOR

Kellogg’s, Bronson Healthcare, Sparrows Coffee, Aiyam Makeup, Kalamazoo Humane Society, Knight Watch

 

Car-Care is Self-Care

Brand: Spec
Directors: Drew Raklovits & Gabriel Walker
DP: Reid Petro
Style: Visual Comedy Satire

"Car Care is Self Care" | Luxury Car Spot

Behind The Scenes | "Car Care is Self Care"

We All Ride

Brand: Pedal Bike Shop
Director: Drew Raklovits
DP: Reid Petro
Style: Sports Action

"We All Ride' | Cycling Spec

Behind The Scenes | "We All Ride"

Keep the Inspiration Pouring

Brand: Sparrows Coffee
Director: Emma France
DP: Mimi Anagli
Style: Narrative

"Keep the Inspiration Pouring"

Behind The Scenes | "Keep the Inspiration Pourinring"

They Say

Brand: Aiyam Makeup
Director: Emma France
DP: Nick Turske
Style: Beauty + Fashion Ad

"They Say" | Makeup Ad

Behind The Scenes | "They Say"

Student Stories: Tirrea

Brand: Western Michigan University
Director: Drew Raklovits
Style: Voice-Over Docu-Style

WMU Student Stories | Tirrea

“We Are”

Brand: Denooyer Chevrolet
Director: Drew Raklovits
DP: Reid Petro
Style: Voice-Over Brand Anthem

"We Are" | Denooyer Chevrolet

CRAFTING COMMERCIALS SINCE 2010

Our Experience Includes:

Creating 60, 30, 15, and 6-second commercials
Creating client-ready animatics/pre-visualizations for approval
Developing storyboards and treatments for client review
Providing value by capturing alternate takes, lines, and inserts

VIDEO PRODUCTION

Commercials, Brand Films, Product Films, Testimonials,
Recruiting Videos, Live Streaming

ANIMATION

2D & 3D Animation, Explainers, Logo Animations,
3D Product Texturing & Lighting

WE’D MAKE A GREAT TEAM

Let’s create something beautiful together.

CONTACT

hello@overneath.com
269.370.0598

4000 Portage St.
Kalamazoo, MI

Crafted in Kalamazoo for clients around the country.

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