COMMERCIALS

High-end spots shot with imaginative concepts
filmed with top-of-the-line camera packages

SEE OUR SPOTS

CREATIVE COLLABORATION

We have experienced in-house directors who have managed projects all over the globe. We can handle it all: concepts, scripting, project management, production, editing, and finishing. But, Overneath is happy to be hired solely as your director, production team only, or post-production only: handling editing, VFX clean-up, and color grading. 

IOWA STATE UNIVERSITY

Campaign: Innovation Taking Shape
Agency: ZLR Ignition
Director: Drew Raklovits

WESTERN MICHIGAN UNIVERSITY

Campaign: Ready-Made | Barkbox
Agency: Daniel Brian Advertising
Set Director: Drew Raklovits

CAR-CARE IS SELF-CARE

Brand: Jiffy Lube
Agency: Overneath Creative
Directors: Drew Raklovits & Gabriel Walker

PEDAL BIKE SHOP

Campaign: We All Ride
Agency: Overneath Creative
Director: Drew Raklovits

AIYAM MAKEUP

Campaign: They Say
Agency: Overneath Creative
Director: Emma France

WESTERN MICHIGAN UNIVERSITY

Campaign: Student Mentor Stories
Agency: Overneath Creative
Director: Drew Raklovits

MEET OUR DIRECTORS

DREW RAKLOVITS
SPECIALTY

Drew is an accomplished video director with a passion for directing visual and satire comedy spots. He also specializes in creating compelling, fast-paced edits with creative transitions, seamlessly blending scenes together.

EXPERIENCE

With a career spanning 13 years, Drew has established himself as one of the most accomplished commercial directors in Southwest Michigan.

His projects include Kellogg’s worldwide recruitment campaign shot in the USA, Mexico, UK, and India, as well as high-end product launches for Steelcase and Stryker. Drew has also tackled large-scale broadcast campaigns, including six spots for Western Michigan University filmed in Michigan, New York City, and Washington DC.

DIRECTED FOR

Kellogg’s, Steelcase, Stryker, Amway, Western Michigan University, Iowa State University, Washington Army National Guard

EMMA FRANCE
SPECIALTY

Emma’s strength is her passion for bringing out authentic performances. Through her empathetic approach, she creates a comfortable and supportive environment on set, enabling actors and models to deliver their best performances.

EXPERIENCE

Emma is a highly talented commercial video director. With an extensive background as a producer, Emma brings a unique perspective to her directorial approach. ensuring every project is meticulously planned and executed flawlessly. She understands that careful pre-production is crucial to achieving the desired vision and ensuring a smooth production. Her attention to detail and careful planning ensure that every aspect of the shoot is thoughtfully considered.

DIRECTED FOR

Kellogg’s, Bronson Healthcare, Sparrows Coffee, Aiyam Makeup, Kalamazoo Humane Society, Knight Watch

 

OUR 14 YEARS OF EXPERIENCE INCLUDES

Creating campaigns with 60, 30, 15, and 6-second commercials
Working with large budgets and complex shooting schedules
Creating client-ready animatics/pre-visualizations for approval
Developing detailed storyboards and treatments for client review
Providing value by capturing alternate takes, lines, and inserts

Crafted in Kalamazoo
for clients around the country.

FEATURED WORK

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WE’D MAKE A GREAT TEAM

Let’s create something beautiful together.

CONTACT

hello@overneath.com
269.370.0598

4000 Portage St.
Kalamazoo, MI

Crafted in Kalamazoo for clients around the country.

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