AN AGENCY’S BEST FRIEND
With experienced in-house directors, our production team has the ability to tackle a variety of styles in commercial video production. We are happy to serve as a production house, breathing life into your storyboards, but also as creative collaborators, helping to craft and refine concepts.
RECENT WORK
CAR-CARE IS SELF-CARE
Directors: Drew Raklovits
& Gabriel Walker
DP: Reid Petro
Style: Visual Comedy Satire
"Car Care is Self Care" | Luxury Car Spot
Behind The Scenes | "Car Care is Self Care"
INNOVATION TAKING SHAPE
Brand: Iowa State University
Agency: ZLR Ignition
Director: Drew Raklovits
DP: Reid Petro
Style: Blended 3D & Live Action
ISU | "Taking Shape"
WE ALL RIDE
Brand: Pedal Bike Shop
Director: Drew Raklovits
DP: Reid Petro
Style: Sports Action
"We All Ride' | Cycling Spec
Behind The Scenes | "We All Ride"
READY-MADE | BARKBOX
Brand: Western Michigan University
Agency: Daniel Brian Advertising
Set Director: Drew Raklovits
DP: Chad Terpstra
Style: Docu-Style Stories
WMU Ready-Made | BarkBox
They Say
Brand: Aiyam Makeup
Director: Emma France
DP: Nick Turske
Style: Beauty + Fashion Ad
"They Say" | Makeup Ad
Behind The Scenes | "They Say"
Student Stories: Tirrea
Brand: Western Michigan University
Director: Drew Raklovits
Style: Voice-Over Docu-Style
WMU Student Stories | Tirrea
Keep the Inspiration Pouring
Brand: Sparrows Coffee
Director: Emma France
DP: Mimi Anagli
Style: Narrative
"Keep the Inspiration Pouring"
Behind The Scenes | "Keep the Inspiration Pourinring"
We Are
Brand: Denooyer Chevrolet
Director: Drew Raklovits
DP: Reid Petro
Style: Voice-Over Brand Anthem
"We Are" | Denooyer Chevrolet
MEET OUR DIRECTORS
DREW RAKLOVITS
SPECIALTY
Drew is an accomplished video director with a passion for directing visual and satire comedy spots. He also specializes in creating compelling, fast-paced edits with creative transitions, seamlessly blending scenes together.
EXPERIENCE
With a career spanning 13 years, Drew has established himself as one of the most accomplished commercial directors in Southwest Michigan.
His projects include Kellogg’s worldwide recruitment campaign shot in the USA, Mexico, UK, and India, as well as high-end product launches for Steelcase and Stryker. Drew has also tackled large-scale broadcast campaigns, including six spots for Western Michigan University filmed in Michigan, New York City, and Washington DC.
DIRECTED FOR
Kellogg’s, Steelcase, Stryker, Amway, Western Michigan University, Iowa State University, Washington Army National Guard
EMMA FRANCE
SPECIALTY
Emma’s strength is her passion for bringing out authentic performances. Through her empathetic approach, she creates a comfortable and supportive environment on set, enabling actors and models to deliver their best performances.
EXPERIENCE
Emma is a highly talented commercial video director. With an extensive background as a producer, Emma brings a unique perspective to her directorial approach. ensuring every project is meticulously planned and executed flawlessly. She understands that careful pre-production is crucial to achieving the desired vision and ensuring a smooth production. Her attention to detail and careful planning ensure that every aspect of the shoot is thoughtfully considered.
DIRECTED FOR
Kellogg’s, Bronson Healthcare, Sparrows Coffee, Aiyam Makeup, Kalamazoo Humane Society, Knight Watch
CRAFTING COMMERCIALS SINCE 2010
Our Experience Includes:
Creating 60, 30, 15, and 6-second commercial campaigns
Creating client-ready animatics/pre-visualizations for approval
Developing storyboards and treatments for client review
Providing value by capturing alternate takes, lines, and inserts
VIDEO PRODUCTION
Commercials, Brand Films, Product Films, Testimonials,
Recruiting Videos, Live Streaming
ANIMATION
2D & 3D Animation, Explainers, Logo Animations,
3D Product Texturing & Lighting
FEATURED WORK
Get in touch!
WE’D MAKE A GREAT TEAM
Let’s create something beautiful together.
Say Hello.
Crafted in Kalamazoo for clients around the country.
Overneath Creative | Copyright 2024