COMMERCIAL VIDEO PRODUCTION

High-end spots shot with imaginative concepts and
top-of-the-line camera packages

AN AGENCY’S BEST FRIEND

With experienced in-house directors, our production team has the ability to tackle a variety of styles in commercial video production. We are happy to act as a production house, bringing your storyboards to life, or collaborate creatively
to help develop concepts.

MEET OUR DIRECTORS

DREW RAKLOVITS

SPECIALTY

Drew is an accomplished video director with a passion for directing visual and satire comedy spots. He also specializes in creating engaging, fast-paced edits with creative transitions, seamlessly blending scenes together.

EXPERIENCE

With a career spanning 13 years, Drew has established himself as one of the most accomplished commercial directors in Southwest Michigan.

His projects include Kellogg’s worldwide recruitment campaign shot in the USA, Mexico, UK, and India, as well as high-end product launches for Steelcase and Stryker. Drew has also tackled large-scale broadcast campaigns, including six spots for Western Michigan University filmed in Michigan, New York City, and Washington DC.

DIRECTED FOR

Kellogg’s, Steelcase, Stryker, Amway, Western Michigan University

EMMA FRANCE

SPECIALTY

Emma’s strength is her passion for bringing out authentic performances. Through her empathetic approach, she creates a comfortable and supportive environment on set, enabling actors and models to deliver their best performances.

EXPERIENCE

Emma is a highly talented commercial video director. With an extensive background as a producer, Emma brings a unique perspective to her directorial approach. ensuring every project is meticulously planned and executed flawlessly. She understands that careful pre-production is crucial to achieving the desired vision and ensuring a smooth production. Her attention to detail and meticulous planning ensure that every aspect of the shoot is thoughtfully considered.

DIRECTED FOR

Sparrows Coffee, Aiyam Makeup, Kalamazoo Humane Society

Car-Care is Self-Care

Brand: Spec
Director: Drew Raklovits & Gabriel Walker
Camera: ARRI AMIRA
Style: Visual Comedy Satire

We All Ride

Brand: Pedal Bike Shop
Director: Drew Raklovits
Camera: ARRI AMIRA
Style: Sports Action

Keep the Inspiration Pouring

Brand: Sparrows Coffee
Director: Emma France
Camera: ARRI ALEXA MINI
Style: Narrative

They Say

Brand: Aiyam Makeup
Director: Emma France
Camera: RED Helium 8K
Style: Beauty + Fashion Ad

Student Stories: Tirrea

Brand: Western Michigan University
Director: Drew Raklovits
Camera: RED Helium 8K
Style: Voice-Over Docu-Style

“We Are”

Brand: Denooyer Chevrolet
Director: Drew Raklovits
Camera: ARRI AMIRA
Style: Voice-Over Brand Anthem

CRAFTING COMMERCIALS SINCE 2010

Our Experience Includes:

Creating 60, 30, 15, and 6-second commercials
Creating client-ready animatics/pre-visualizations for approval
Developing storyboards and treatments for client review
Providing value by capturing alternate takes, lines, and inserts