PREMIUM
VIDEO PRODUCTION

When your brand deserves
main character energy.

SEE OUR SPOTS

MICHIGAN AUTO LAW

Campaign: Lunch & Lawyer Talk
Agency: Drive Creative
Director: Drew Raklovits

WASHINGTON ARMY NATIONAL GUARD

Campaign: Live Here. Serve Here.
Agency: Overneath Creative
Director: Drew Raklovits

JIFFY LUBE

Campaign: Car Care is Self Care
Agency: Overneath Creative
Directors: Drew Raklovits & Gabriel Walker

IOWA STATE UNIVERSITY

Campaign: Innovation Taking Shape
Agency: ZLR Ignition
Director: Drew Raklovits

AMAZON BUSINESS

Campaign: Small Business Success Studio
Agency: Bright Bay Creative
Director: Baylee Sinner

WESTERN MICHIGAN UNIVERSITY

Campaign: Ready-Made | Barkbox
Agency: Daniel Brian Advertising
Production Director: Drew Raklovits

PEDAL BIKE SHOP

Campaign: We All Ride
Agency: Overneath Creative
Director: Drew Raklovits

AIYAM MAKEUP

Campaign: They Say
Agency: Overneath Creative
Director: Emma France

MEET OUR DIRECTORS

DREW RAKLOVITS
SPECIALTY

Drew is all about comedy spots but has directed campaigns of all types of genres. He also specializes in creating compelling, fast-paced edits with creative transitions, seamlessly blending scenes together.

EXPERIENCE

With a career spanning 15 years, Drew has established himself as one of the most accomplished commercial directors in Southwest Michigan.

His projects include Kellogg’s worldwide recruitment campaign shot in the USA, Mexico, UK, and India, as well as high-end product launches for Steelcase and Stryker. Drew has also tackled large-scale broadcast campaigns, including six spots for Western Michigan University filmed in Michigan, New York City, and Washington DC.

DIRECTED FOR

Washington Army National Guard, Michigan Auto Law, FallLaw.com, Kellogg’s, Steelcase, Stryker, Amway, Western Michigan University, Iowa State University

Emma France, Producer and Director at Overneath Creative
EMMA FRANCE
SPECIALTY

Emma’s strength is her passion for bringing out authentic performances. Through her empathetic approach, she creates a comfortable and supportive environment on set, enabling actors and models to deliver their best performances.

EXPERIENCE

Emma is a highly talented commercial video director. With an extensive background as a producer, Emma brings a unique perspective to her directorial approach. ensuring every project is meticulously planned and executed flawlessly. She understands that careful pre-production is crucial to achieving the desired vision and ensuring a smooth production. Her attention to detail and careful planning ensure that every aspect of the shoot is thoughtfully considered.

DIRECTED FOR

Kellogg’s, Bronson Healthcare, Sparrows Coffee, Aiyam Makeup, Kalamazoo Humane Society, Knight Watch

 

PRODUCTION REEL

Video showcasing the best videos from Overneath Creative

Overneath Production Reel

CRAFTED IN KALAMAZOO

for clients around the country.

Logos of brands Overneath Creative has produced video content for, including Amazon Business, ZEISS, Steelcase, Amway, Autodesk, and others

WE PARNTER WITH

Creative Agencies

Marketing Teams

Business Owners

Social Media Managers

A few of our agency partners

Logos of agency partners Overneath Creative has collaborated with, including Daniel Brian Advertising, The Mixx NYC, Bishop McCann, Group Fifty Five, DDM, and Drive Creative

FEATURED WORK

Get in touch!

What Services Are You Looking For?

Q

WE’D MAKE A GREAT TEAM

Let’s create something beautiful together.

CONTACT

hello@overneath.com
269-903-3103

4000 Portage St.
Kalamazoo, MI

Crafted in Kalamazoo for clients around the country.

Overneath Creative | Copyright 2026

Privacy Policy