Project Story

Washington Army National Guard

“Live Here. Serve Here.”

When the Washington Army National Guard knocked on our door with a mission, we geared up to deliver a blockbuster-worthy campaign: high-end commercials and a mini-documentary showcasing the incredible opportunities and community impact of the Guard.

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Here’s the Intel:

High-Level Overview

  • 14 Deliverables — Anthem to Mini-Doc
  • Six Production Days
  • Shot on Sony Venice
  • Practical Fire & Rain FX
  • Scripting & VFX In-House
  • Filmed in Seattle-Tacoma, Washington

Frames

Hurdles & Highlights

“Trust the Comp”

Drew had one vision for the campaign’s final shot: soldiers on a ridge overlooking Mt. Rainier. After a 1.5-hour trek to the overlook on the one clear night of the shoot, fog rolled in and swallowed the mountain — so DP Chad Terpstra made the call: shoot it anyway, and “trust the comp.” In post, Overneath’s Jeremy Davidson composited Rainier back into the frame, and the shot became the signature image of the campaign.

Behind the Scenes

The Making of “Live Here. Serve Here.”

Mission Debrief

The Results:

6.5M+ campaign views on YouTube
3.1M+ views on the Domestic Response spot alone

The campaign aired regionally surrounding Washington — the Guard’s first large-scale video project. They loved the process, the communication, and every deliverable. Mission accomplished.

The Dream Team

Credits:

We’d Make a Great Team

Let’s create something beautiful together.

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