Explore the creative journey behind some of our video projects with detailed case studies that highlight our process, challenges, and behind-the-scenes shenanigans.
WHAT ARE PROJECT STORIES?
Our Creative Journey Unveiled
An Overneath Project Story is an in-depth case study showcasing our video production and animation work. Each story explores the unique challenges and creative solutions as we bring our client’s vision to life. These stories not only highlight our high-end work but also our commitment to innovative storytelling. Take a peak at our behind-the-scenes videos as we pride ourselves on fostering a positive and fun-loving set.
WASHINGTON ARMY NATIONAL GUARD
"Live Here. Serve Here."
Broadcast Commercial Campaign
IOWA STATE UNIVERSITY
Campaign: Innovation Taking Shape
Agency: ZLR Ignition
Director: Drew Raklovits
AMAZON BUSINESS
Campaign: Small Business Success Studio
Agency: Bright Bay Creative
Director: Baylee Sinner
DP: Chad Terpstra
WESTERN MICHIGAN UNIVERSITY
Campaign: Ready-Made | Barkbox
Agency: Daniel Brian Advertising
Set Director: Drew Raklovits
CAR-CARE IS SELF-CARE
Brand: Jiffy Lube
Agency: Overneath Creative
Directors: Drew Raklovits & Gabriel Walker
PEDAL BIKE SHOP
Campaign: We All Ride
Agency: Overneath Creative
Director: Drew Raklovits
AIYAM MAKEUP
Campaign: They Say
Agency: Overneath Creative
Director: Emma France
WESTERN MICHIGAN UNIVERSITY
Campaign: Student Mentor Stories
Agency: Overneath Creative
Director: Drew Raklovits
SPARROWS COFFEE
Campaign: Keep the Inspiration Pouring
Agency: Overneath Creative
Director: Emma France
FEATURED WORK
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Crafted in Kalamazoo for clients around the country.
Overneath Creative | Copyright 2024